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Jochen Bauer

Jochen Bauer

Jochen Bauer is Head of Product Management Digital Solutions at SEB Professional (Groupe SEB), specializing in connected coffee equipment and IoT solutions.

Sep 11, 2026

15:35
So all this connectivity, what are you really looking for? I mean, how many sensors would they have on them, for example, that would
15:45
yield back data? So we have really many different sensors in our machines.
15:51
But at the end, what you have to think about is what kind of data do you really need? So we have, of course, in our professional machines is not just grinding beans and getting hot water over it.
16:03
There is even a lot more of things within the coffee machine to get really the perfect cup of coffee that you expect.
16:09
But you always have to think about when you talk about data, what is the real need of data? It's not just having data that you have data because you need to do something with it.
16:21
So therefore, you first have to make sure what is really important.
16:24
When we talk about the data points itself that we transmit, where we think they are beneficial, it's mainly about first the drinks that are being produced as an initial information.
18:34
And your typical clients, what are they looking for? Do they have time to use this data or are they looking for yourselves to more package that data so you're telling them what the

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