But now having these open source solutions that are out there, how's that allowed you to reimagine the potential of journey mapping orchestration?

Yeah, so the way I think about it, and I mean, it's much more easy to talk today.

I mean, so much has happened, so much has changed, so much we have changed, right? So I know so much more today than when for everyone, when this became technology that was available to put in your products and to make the shift from like a traditional SaaS company to be like an AI native company or an AI enabled company, which is exactly what we did.

We thought, okay, great.

Well, Why should you even map a journey? Like, that's so ancient.

Like, that's hard work.

It takes weeks.

How has AI helped in that respect? And do you think it's as important as I place upon it or am I overemphasizing it here?

But from your perspective, what does combine strategic CX frameworks like PwC's growth through experience model with journey management technology? What does all this enable organizations to do differently? What's the ROI there?

So the ROI is expressed almost like as a capability.

What I really like how PwC has framed it is like their growth through experience framework is basically decoding experience.

And that's what we're all about, right? And experience is subjective.

But if you have a structured approach to understanding it, relating to it, you can actually be forward-looking to it and actually rally your strategy and your execution against it.

Now, in practice, that means they have four dimensions how they think about specific journeys, and they have 26 attributes that they have decoded experience on.

And together, they can understand like, okay, if there's a crisis journey happening, And the attribute that we are like serving as a company is X, is like confidence.

And I'm curious, from what you're seeing there, where do you see the biggest gap today between executive ambition around all things CX and combined with the promises of AI and big tech companies and what's actually happening operationally inside organizations? What are you seeing and hearing here?