So what does it mean for the way we think about creative work and opportunity? Because it it feels like an exciting time that anybody can get these ideas out of their head and everybody is creative and innovative but uh what do you see it meaning here

okay let me let me uh unpack it a little bit so when you study like all the big revolutions in the world okay All of them came, number one, with existing workers getting afraid of the future because there's some uncertainty and there are like some difficult changes, okay? So it's some people, and this is right, it's something we need to acknowledge.

Some people may lose their jobs.

The things that they were doing, became something that a machine can do, and therefore it doesn't make any sense to get a human doing that.

That happened during the Industrial Revolution.

Let's remember the Luddites, I think, in the UK.

That happened on the Digital Revolution.

And as companies move from individual AI tools to collaborative production environments such as Spaces, what does it take to automate creative workflows while keeping people in control of quality, brand consistency and final outcome?

Yes, we have a story.

We have a story.

You are right.

So when we started, when we started the company, listen, we very humbly, we are bootstrap company south of Spain.

We started in 2010.

The original idea of the company, it was to give people a search engine for free pictures and therefore the name 3P.

Okay.

You must see thrilling, just cool stuff every day that you couldn't imagine people were going to use it for.