
Joacim Mattisson
Cross-cultural business communication trainer and Vice Chair at Global Ties Arizona
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Jul 9, 2026
Season 4: Breaking Hierarchy
11:02
11:11
11:56

Joacim MattissonGUEST
I mean, the fika time, the coffee break, should usually have some kind of baked goods.

Joacim MattissonGUEST
i would say ikea instituted that that's a manufactured holiday and it's not a holiday but it manufactured they will celebrate the meatball but in sweden we we have october 4th every year is the cinnamon bun day and it's been since the 1970s it i mean we've been eating cinnamon buns since after the second world war or even before But after the Second World War, when, you know, we got access to butter and cream and milk and spices and almond and all these things that were rationed in Sweden during wartime.

Joacim MattissonGUEST
The cinnamon bun was one of the first kind of baked goods that we kind of spiced up.
15 MINS LATER
