
Joa Studholme
Colour Curator at Farrow & Ball, renowned paint colour expert and author specializing in colour consultancy and interior design.
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OCT 5
Jul 24, 2026
Farrow & Ball's Colour Queen Joa Studholme Reveals How She Dreams Up The Brand's Best-Loved Paint Names
7:56
8:02
8:09

Joa StudholmeGUEST
They wanted to use them in a different way, and h- homes have to work much harder.

Joa StudholmeGUEST
So actually, that whole concept of having, you know, one color house which is completely open plan has slightly ...

Joa StudholmeGUEST
We've sort of swayed against, I think, and there's something rather wonderful about if you've got the space to ha- live in light rooms during the day, and then perhaps retire to a much more highly colored room with much more depth of color in the evening, sort of following kind of a circadian rhythm, and I f- firmly believe that is good for the soul.
6 MINS LATER
C
14:11Carole AnnettHOST
And when you go to somebody's house, whether it's in the country or it's in Japan or America or Australia or whatever, are you looking at the character of the people? Are you looking at the light? Are you looking at the actual architecture? Where do you start when it comes to choosing color?