Go for Cleveland.

Yeah, Cle-Cleveland.

He got Cleveland elected.

He's the one that changed Americans' breakfast from, uh, orange juice and toast to bacon and eggs.

Um, he's done a lot, right? Um, studied him a lot, studied what Nike did because Nike was in third place, and then within three years, they became first place by doing something very different, um, and really broke it down.

And kinda what broke, what, what broke the secret for us was a really simple question, which was: what would you do if you won the lottery? Right? And this is a question most of us have answered any time we buy a lottery ticket.

"Oh, if I bu- if I buy this lottery ticket, I'm gonna do X, Y, Z." And all of us think we have a really unique answer, but the reality is, is we all give exactly the same answer, right? First, we would buy cars, cars, homes, and travel, right? Very functional type things, right? This fulfills our dopamine.

Okay.