What is the most important thing that that experience has given you that has changed the way that you think?

I, I think, I think that building a startup focuses your mind on what matters in a way that in a mature organization can actually be very difficult, and you have such resource constraints that you just have to do the things that will move the needle.

And so, you know, I'd thought there would be this almost infinite freedom in building a startup, but it...

And there is, but actually you end up having to say no a thousand times more often because there's just not the money or the person or the time, um, to do it.

And I think that the flip side is you end up having to be unbelievably flexible.

So my CTO is extraordinary.

So she is a software engineer.

Like, what's your perspective on what's working well in terms of our kind of local startup market, and also maybe where the opportunities are that are kind of untapped at the moment?