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Jo Hutton
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Sep 22, 2026
How to build a 40,000-strong paid community from scratch with Jo Hutton, Yoga For Tired People
1:41
Before we get into all of that, I'd love it if you could give an overview as to who you are and the businesses that you've started.
J
1:53Jo HuttonGUEST
I went to drama school and when I was at drama school up in Glasgow, they basically forced me to do yoga.
6 MINS LATER
Is Substack Worth It for Yoga Teachers with Jo Hutton from Yoga for Tired People
Yoga For Tired People & Building an Audience on Substack with Jo Hutton
47:53
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34:28Jo HuttonGUEST
So you can never really go past the surface level with Instagram because you always happen to catch attention.
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34:35Jo HuttonGUEST
So Substack was like, well, how can we do it where it's almost the opposite? So it's a place for long form media and you...
13 MINS LATER

Paul LancasterHOST
So I have... my profile element has nothing on it other than a feed for my podcasts so the podcast that we do will now be on there after it goes out so uh yeah i'm gonna i'm gonna spend a bit more time on there i think in the in the coming weeks um so uh talking about audience as well i know that you've you've got that good following everywhere but you've got a book coming out as well so do you want to tell us about about that
Burnout Recovery: Why Rest Isn't Enough with Jo Hutton
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26:25Jo HuttonGUEST
I think that the, um, the self-care industry puts a lot of emphasis on yourself, and on the idea that you should have a holiday or that you, you need, that you need something outside of yourself to rest, whereas, um, rest isn't really a thing that you do.
J
26:56Jo HuttonGUEST
So for years, I thought that stress and hard work were the same thing, so I thought that if I was working hard, I had to be stressed.
9 MINS LATER
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36:19Jo HuttonGUEST
So I, I agree that the, probably the reason why you like the gym is because we're, it means that you're, you're in your physical state.

