Mm-hmm.

So for me, I describe what IMServ does in three pillars.

Pillar one is our traditional field technicians that you see out and about in the vans that do the work to install the meter on the wall, and make sure that we are communicating at all times via that meter, number one.

The second pillar of our strategy is to be quality data collector.

So we have to say we will make sure, British Gas, SSE, Virgin Media, Boots, whoever wants to be with IMServ, we, we will strive to receive a 99% accuracy that all meters are communicating at all times, and we will do that by ensuring that we take a proactive approach by sending our field technicians out-

Mm, mm.

And that helps you create really clear strategy and purpose in, okay, so we've got our vision and our purpose but does it align with our customers' vision and purpose and pain points? And then what you do is play that back into your north stars and your vision and your strategy.

And then the final piece of the jigsaw puzzle, I spent a day in the life of each of the divisions and walked a mile in their shoes so I could see what we do internally that gets in their way of doing a good job.