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Jing Gu

Jul 10, 2026

20:37
So how ready you think that most African stakeholders are ready except for what I've just said, when you feel, when you look at it, are they ready to move into that space?
Jing Gu
Jing GuGUEST
20:48
The readiness is very uneven, as you pointed out.
Jing Gu
Jing GuGUEST
20:53
Some African exporters are already sophisticated in sectors like, uh, coffee, cocoa, avocado, flowers, leather, some processed foods and minerals.
Jing Gu
Jing GuGUEST
21:08
There are firms that understand export markets very well.
Jing Gu
Jing GuGUEST
21:13
South Africa, Kenya, Morocco, Egypt, and a few others have stronger export ecosystems.
Jing Gu
Jing GuGUEST
21:22
But even for them, China is not an easy market.
Jing Gu
Jing GuGUEST
21:27
As, uh, you pointed out, uh, China is highly competitive, very standard-driven, and in many sectors, extremely price-sensitive.

6 MINS LATER

27:19
What can we learn from that you just said in, in that article, and what should we, we should be prepared for from an African perspective?

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