Skip to main content

Jimena Boe

Head of Global Online Partners Management at SWISS International Airlines (Lufthansa Group), leading innovation in airline partnerships and online travel distribution.

Jun 8, 2026

ABNcast

ABNcast

Airline Global Conference 2026

Jun 8 · 43m

speaker_0HOST
38:47
Mm-hmm.
Jimena BoeGUEST
38:47
How they are in the market, so not anymore the classical purely OTA site.
Jimena BoeGUEST
38:52
Trip.com Group is a very clearly example about this, right? So they have a Skyscanner.
Jimena BoeGUEST
38:58
They have Travelport Fusion, that is a travel tech provider.
Jimena BoeGUEST
39:00
They have a TripBiz, that is a corporate arm.
speaker_0HOST
39:39
Yeah.
Jimena BoeGUEST
39:39
This could be one of this.
Jimena BoeGUEST
39:40
We are trying to see how we stay relevant also because there is a value in the direct traffic, of course, in the data, in knowing the customer, in the loyalty.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click “Accept All” to consent, or “Decline non-essential” to opt out of non-essential cookies. Read our Privacy Policy.