So what's interesting is you kind of told me your origin story, but I want you to share the audience of how you got into it, because I find it very fascinating into how you ended up into this type of field.

Yeah.

So I'm in the field of sports psychology or mental performance coaching.

And there's a cliche that people become psychologists to figure themselves out.

And I was a very serious athlete when I was younger.

I was an alpine ski racer.

Grew up in New England, raced in Vermont for many years and around the world.

So tell us about your shift into startups and your wins, your fails, your losses, just some of the things that you're working on that the audience would like to learn a little bit more about.

That's really interesting what you said there about the difference between is it natural mental strength or has it been taught? What's your experience? Can you teach someone to be a mentality monster or does it have to be something that they are born with?

Well, it's always hard to tease out what they're born with.

Clearly, to get to the level she's at, she has to be really good mentally already.

And that's one of the great challenges in my work.

How do I take a world-class athlete who's already in the top 99.9 percentile, perhaps, and take them to the next level? And so that's really exploring, yes, the mind can be trained.

And I use mental training the same way I think about physical training.

So you can't just go into the gym every three weeks and do arm curls.

And bad