But did you hear that? Jessica mentioned the outdoor industry, another branch of clothing manufacturer that, not unlike the military, is distinctly interested in cutting edge, potentially life-saving all-terrain clothing technology.

Functionally, you've got Arc'teryx or even Nike saying, "Hey, what can we do that's something special? Where can we take it next? Where can we go next with it?"

They are the ones who typically drive development.

Patagonia is great on the sustainability level, uh, as many others are, but that's just a good example.

They're always pushing.