Oh, I bet.

Unbelievable.

And one of the things that always stuck with me, one of the stories he told me is that when he created Student Magazine, when he was selling Student Magazine, I can't remember the publisher now, but at the time it was a massive publisher.

in the 70s.

And he said, I've got all these ideas.

I want to do an airline.

I want to do hotels for students.

Yes.

So where does that bring you today? Tell us, you know, first of all, what it is your company does, what problem you're solving, what you're trying to achieve with the business.

Okay, so we'll jump forward and we'll skip 20 years and we'll get to where we are now.

So I'm going to rewind very slightly.

So two years ago, I was sitting in a pub with two of my great friends, an author called James Holland, who is the number one published World War II author in the world.

And he and I have been friends for a very long time.

And he has a podcast co-host.

I'm not trying to talk about another podcast on a podcast.

But what's your vision for this company? What would you like to see happen in the next three to five years?