You've got to deal with a lot of a balance between what the hard numbers are and then people that are emotionally tied to things.

Well, you know, and you'll hear me talk about this probably a couple times in the conversation today.

You know, it starts with putting the customer at the center.

And it starts with listening.

Sure.

And understanding, you know, homes are personal decisions.

They can be emotional decisions.

You know that number feels weird to say because that's a very large amount of money.