What do you recommend using them for? Yeah,

I think there's a couple of different angles.

We covered the trust angle for sure.

I think also, like I said, you can use it as bottom-up funnel pieces of content for your sales guys to send to prospects, which is great.

The other thing that's become increasingly popular and pretty effective as far as I know is basically using a podcast as a lead gen tool.

Which when I first heard about this was like, this sounds kind of crazy.

But if you imagine you're a marketing agency, you're trying to land, you know, a regional account with Coca-Cola or something.

Like what else can a podcast host do to make an episode good? Like what separates a bad episode from a good episode?

What do you recommend using them for? Yeah,

I think there's a couple of different angles.

We covered the trust angle for sure.

I think also, like I said, you can use it as bottom-up funnel pieces of content for your sales guys to send to prospects, which is great.

The other thing that's become increasingly popular and pretty effective as far as I know is basically using a podcast as a lead gen tool.

Which when I first heard about this was like, this sounds kind of crazy.

But if you imagine you're a marketing agency, you're trying to land, you know, a regional account with Coca-Cola or something.

Like what else can a podcast host do to make an episode good? Like what separates a bad episode from a good episode?