Why was having sustainable packaging important to you?

Yes.

So I have been on a mission around our packaging forever.

It's really what really bothered me the most about the coffee industry, especially like when I was in college, there was like Keurigs and stuff like that.

So that was like always something I knew had to be one of our values was better packaging.

So I actually started with recycled packaging because that was what was available at the time.

But then I realized that my city didn't actually recycle the recycled packaging that I have.

What has that transition been like?