Um-

We kind of went through this in our magazine era because we made the transition from magazine editorial where, like, the, the amount of time we had to craft a story, let me tell you, it feels like such a treat now looking back.

You could, like, research and then call up your sources.

It would be, like, months and months to craft.

And then toward the end when we were doing more digital stuff, we started calling it churnalism 'cause you're just churning out stories to keep up with the SEO, to keep up with the listicles, and on and on and on.

And I kinda k- see that parallel with what's happening in beauty right now, because the churn is constant.

[laughs]

We, we are under all these lights in spite of ourselves.

How has dating changed and what happens?

Okay.

So, well, I'm like, how long you got? So a lot of things have changed about dating in the sense that technology has interfered with the courting process.

with romance in general, with the disillusionment that there is an infinite pool of people that we can special order from, you know, and that will meet all of these really unnecessary marks for us, right? So dating apps, for example, you screen by...

You can put in your criteria, your search criteria, as if you're searching for... an item on Amazon.

And so, you know, it's like, and you want it rush delivered overnight, you know, so everybody is of this like, quick, fast, swipe, swipe, swipe mindset.

And And it's not even their fault.

I was wondering if somebody wants to go into this, like either that's their first career kind of path or if they're looking to pivot into this kind of work, what do they need to know about what skills they need to have or education? What do they need to know to start?

You know what I mean? I think what

we're seeing a lot of the word being used is like agelessness.

Like I remember an article in Allure.

I don't know why I'm talking about Allure so often in this, but I am.

And I'll never forget the headline because it was like 2008 and And it said the new agelessness.

And it was like 40 celebrities all laid out in thumbnail sizes.

And it's just like, what age is she? And it was people from Jane Fonda to Nicole Kidman, like people who were really big at that time.

Yeah, anything.