[laughs]

I was like, "Look." Um, but yeah, so it was just...

I think what people need to hear when they're doing social media, it's like, it's not gonna be one video that makes you go viral.

It's not gonna be one week of consistent posting, 'cause people are looking to, number one, binge-watch your content, because binge wa- binge-watching your content creates trust within your consumer.

So I had to create all of those months of content and information for them to absorb in order for them to be like, "She knows what she's talking about.

She knows her area.

She...

There's no way I couldn't have it"?