But what actually is franchising? Can we kind of just break it down a little bit and actually explain what it actually is, first of all, and who it's for?

Yeah.

So franchising is taking your business and then replicating it exactly in a different town or different genre.

You know, it's not definitely bound by geography.

And so it's replicating your business exactly.

And then keeping going.

So for me, obviously, as a circus school, it was making sure that children from all over the UK could access this awesome community we'd managed to create.

If I

What is the difference between licensing and franchise model and what are the benefits to the franchisor? And if you sell a license to someone in a dance school in a particular area, does that mean you cannot franchise that area? hope that's okay

this is a great question and something i do get asked quite a lot i am covering it in my free challenge franchise in three days so please do join that but essentially i would say that franchise has a little more control whereas a licensed model there's a little bit more freedom in a licensed model With a dance school license, if I was to sell a license to a dance school and a franchisee wanted that territory, I would either work out a territory that didn't include that license or I would contact the dance school that has a license and see if they were interested in being a part of the franchise that is opening up.

When this has happened before, people have seen the huge benefits of being a part of the franchise and have upgraded to being in the franchise.

So that means the new franchisee is really happy because they have classes running already in that area that were originally run by the licensee.

And the licensee is happy because now they're getting way more support from the franchisor.

and the franchisee um to run essentially what they were already running so everyone is a win-win there's different ways of doing it and it's essential to make sure that everyone is really happy with it and you are not undercutting anyone but it can definitely be done and i'm happy to help anyone figure that bit out