Let's talk about pregnancy because obviously that's a very important time for nutrition.

Yes.

So I've been fortunate in my career where I've spent a lot of time with women in this stage.

I worked in a big corporate environment where this was the customer we served.

And it was actually that experience where I had this front row seat to what these women were experiencing.

That was the catalyst to saying, wow, women in this stage of life need better nutrition options.

And that's when I started showing up at the table.

So yes, I can't wait to hear what you have to say.

So I'd love to hear about that story and what led you from that epiphany

to where Jova is today.

Totally.

Oh, I love this question.

And yeah, it's been a journey.

It's been a little bit of a life experience that has gotten me here as many of these founder journeys are.

But yeah, I was that person.

This is one of my favorite exercises.