Would you ta- take us through the role your team plays in bringing it to life each year? There are many moving parts.

Oh, yeah.

There [laughs] there is a lot of moving parts.

I ...

As this show is, um, as we alwa- this show is an, takes ...

It was launched last year at H&H Americas when we announced it, the festival.

Um, and w- it starts, you know, over a year, you know, because we took it from, you know, the piece of paper, [laughs] and we developed it, and we curate the vendors and, um, all along with the education and the, the diversity of the audience, the marketing, and the community, and the celebration of that, and, um, making sure the accessibility of the different techniques and the floor plan, it, as that comes to life.

Um, how are you intentionally building that into this event?