[laughs]

... fixing up that, uh, beach house, that property, uh, to rent out, and I have become a Lowe's stan.

I committed myself over there, uh, credit card and all, and I got to go to Lowe's headquarters in July for their event.

And so I got to hear from the marketers exactly what they're trying to achieve, how they're trying to find more of me, um, what that looks like when they're running campaigns in-store, online.

Um, and you know, for me, it was a great breath of fresh air to be hearing it from both sides while also being the person that is consuming, consuming, um, online, in-store, um, and through social.

Not only from them, but also from their influencers that they're trying to build up.

So I would say I, you know, I still stand by what I said earlier in that, you know, being able to, like, attract someone and find them where they're at, um, the content lands just so much better.

Mm

What, in your opinion, is something everyone in e-commerce is still getting wrong, or commerce in general? And how long do you think they have before it's really gonna start costing them?

It's a great question, and definitely something as both a consumer and a marketer I think about.

I feel like something is shifting that doesn't really get named clearly enough.

People are exhausted by social media.

Social media used to feel like discovery.

Now it almost feels like an obligation.

There are companies coming out with things to, you know, a brick as an example, to block your social media, set the time that you're on it.

What did that actually require of you?