So even if the venue went down, the identity and the ownership

persisted and would pop up somewhere else.

Exactly.

What I was thinking about at that time was like, what if you could do the same thing for every piece of media on the Internet? What if, you know, every image, video or song, you know, could be tied back to its creator independent of the platform that was distributing it? And.

Huge idea.

Huge idea.

Hasn't quite played out yet.

Yes.