I'm sure we're going to talk about it a bit more, but if you can, in a snapshot, When, do you remember when you decided or when you wanted to explore CMO school and the CMO brand of what you do that goes beyond you helping the clients with this work and this fractional work and this leadership work, but actually you supporting others that might want to join this path?

Yeah, it actually happened pretty organically.

I definitely didn't start this business with any idea in mind that I would then go on to train other marketers.

When I started doing this work, it was over five years ago now.

And at that time, I had just left corporate and was thinking to myself, okay, I want to start my own business.

I had just had baby number two.

And I knew I wanted more flexibility and freedom in my days.

Well, when did that happen and was it what you expected? And I'll follow up maybe on that, but I'm going to open like this.

Yeah.

And so I started to kind of put things in place to get myself ready to do that, and I honestly didn't have a plan at that time.

My older, um, daughter was in daycare because sh- we had gotten her a spot when I had my actual, like job job and got pregnant and stuff.

So she, we kept her in daycare, um, and I would drop her off in the morning, come back and be with Ella for a little bit, and then we actually had this...

A lot of times this has happened in my career build, business building life where like an opportunity or someone just falls into my lap.

Um, my husband's, um, sort of right hand at his job, her daughter was looking for work, and I was like, "Well, I could use..." She was like 22, I'm like, "I could definitely use your help for, you know, a few hours per week helping with my daughter so I can get a little more done than, like just her nap time." So that started out very part-time, and then I had her increase.

I think I had her probably three or four shorter days, like six-hour days or so, five-hour days, um, a week until Ella was about 13 or 14 months, and then Ella-

Yeah.