What do you think about them? Maybe do you have any recommendation how companies could use their employees like ambassadors in their employer branding process?

Yeah, so employee advocacy programs, very popular, like you say, right now.

And I think they can be really effective for a lot of different companies.

They are all different for the different types of businesses.

But ultimately, if you're asking your people to be advocates, if they are passionate and enthusiastic and they have a great lived experience at the company, then that is the best way for people to find out about why it's a great place to work there.

And I know that referrals are often one of the strongest ways to attract people and get people who will then stay within the business.

I don't have any stats off the top of my head, but I know from personal experience working at big companies, the referral rates when we had a great employee brand were huge and people were super happy to join.

What are our recommendations? I could give a talk about alignments and development of these two brands, employer brand and customer brand simultaneously.