yeah and often

the content won't work it serves a purpose but it won't work organically and i think kind of since day one of racket the the main appeal is you know and how we appeal to brands as well is you don't have to boost artist content whether they've got 2 000 followers or 200 000 their engagement is Generally, I have yet to find a case where it isn't much higher because the people that are following them are genuinely fans and they're engaged.

They're also purchasing.

So every single artist is a small business.

They've got merch they're selling.

A big, I guess, a big motivator and problem that I was trying to solve when I started Racket was finding creators who could convert because influencers are kind of, it's a new thing.

a job in itself.

hear from them,