
Jess Goldsmith
Illustrator, lettering artist, and founder of Women of Type; Adobe Ambassador; based in NYC
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May 30, 2026
Is Niching Down The Right Move For Creatives? With Jess Goldsmith
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2:53RobinHOST
Yeah

Jess GoldsmithGUEST
And then, like, when there's a clear signal, you can get rewarded in your career through that clear signal." Um, so I do a lot of things, but I focus on one thing at a time where I'll go through a period of, like, okay, I'm gonna do, like, hand-drawn, doodled type of work that's, like, very lettering and, like, also working within, like, drawing.

Jess GoldsmithGUEST
I guess, like, taking photography and, like, doodling over that with a specific style.

Jess GoldsmithGUEST
And I'll do that for a while, and then I'll have, like, a breadth of work that I can show that people are like, "Okay," like, "she's able to be consistent in this.

Jess GoldsmithGUEST
This isn't w- something that she did one-off one time and she can't ever replicate." Because we all like to experiment, and sometimes you'll make something and you're like, "Okay, great," like, "I'm never making that again," but it still exists.

Jess GoldsmithGUEST
I like to think of it almost like collections where it's like I, I have so many different skillsets inside of me and I don't wanna limit myself and not do them, so I, I don't call them collections, but it kind of ends up looking that way where I have a collection of the work that is, like, super graphic and bold but, like, n- doesn't feel handmade, and then I have one that does feel super handmade.
R
8:56RobinHOST
Do you wanna talk about that a little bit?