It is a city or a county project, right? So changing that mindset that, that, that some of these things are going to not always work out well, no matter how much due diligence, as long as you've got the, the, the "failure is okay to a certain degree" mentality, right? Obviously, you're not gonna wanna go out and say, "Oh, let me just spend $500,000 on this system," and oops, that didn't work, [chuckles] without doing any due diligence or anything like that, so.

There's a couple other things that I have discussions with customers all the time.

Um, the CIO has to take a step towards strategic.

They actually have to understand what's important to all the organizations, and they have to stop saying, "We just keep the lights on.

We're the steward of the data." That's my favorite 'cause that's what, that's stereotypically what a CIO would say.

We don't actually own the data.

It's the business data.

I mean, we-