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Jermane Cheathem
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Jul 27, 2026
320. B2B Leverage for Franchise Growth—Jermane Cheathem, Founder, Creators Learn
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11:39Tom DuForeHOST
It's like, "No, that's my customer right there." I'm not always thinking who's adjacent to or next to or besides that I might be able to go to.

Jermane CheathemGUEST
Here, here's one of the important things about business in general is the most successful business people have some type of background in the thing they're doing or they want to do.

Jermane CheathemGUEST
So, you know, if you're a chef at a restaurant, then you, it might be smart to open your own restaurant because you understand the back workings of it.

Jermane CheathemGUEST
You have a network of people you've met over the years that are in the restaurant business.

Jermane CheathemGUEST
So if you look within your Rolodex, within your phone right now, within your LinkedIn right now- There could be hundreds of thousands of people in there in your current network or your extended network that know somebody or that know somebody that knows somebody that could put you into perfect position.
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15:04Tom DuForeHOST
It is a bit of a different structure than what probably most people are used to to develop this skill of this B2B sale or implementing it or getting comfortable with it.