I was trying to...

Yeah, yeah, yeah.

I mean, I have nothing against it.

It's just...

I'll take, I'll take a cold beer.

That's I'm good.

I like it.

Like, how do you go build the balance between like short term and long term? Is it just being more data oriented? Is it you've just seen this enough times that you know what it looks like? I don't know if you've been like, I want to tease out insights from you for people who haven't done this at the kind of like, you know, success level that you have.