What's around that word that is not...

not good sure what's key for me in leadership and you know what I talk to folks about and you know when I'm working with you know clients is really around leadership is not about being a boss it's really about being the anti boss and leadership is being in service To your staff, because in doing that, in serving them well and knowing who they are and knowing what they want and knowing what makes them tick, what makes them what are their strengths, knowing, I mean, just some and those are just at a very basic level, they will outperform any just.

employee who has a boss any day and I just I see it play out so often in multiple verticals kind of over the course of my professional career because it's I've seen all the versions I've seen the boss version and People don't...

They hate their job.

They hate their boss.

They don't like coming to work.

Versus when I have experiences when people enjoy, let's call it upper management or executives, they don't mind coming to work.

And you