[laughs]

Yeah.

Much in the same way, like, I think right now what we're all trying to get to, TA not just included, but everybody is trying to get to, is what are business metrics and how do we pull those in to tell a story? So what's the impact on marketing, on sales? What's the impact of sales on marketing? What's the impact of social on all the things? What's the impact that recruiting has on T- on HR? What's the impact that HR has on sales? All these things.

All these things are just, like, all departments, and now we're starting to get very good because we have all these data sets being pulled into one, and into an MCP and stuff like that, where we can start to say, "What does your Salesforce data look like? What does your recruiting data look like?" And now expose it.

But more simply than that, I think that a lot of companies now are trying to figure themselves out in a constructive way.

And that could be, at least on the talent side, as simple as are we building things to replace us or are we building things to co-pilot with us? And that's not just how are we using AI, that's how are we building something to have more people involved or less people involved, and how are we successful at that? And some companies wanna build to replace, some companies wanna build to co-pilot, and you have to be at least flexible enough to know, is this an environment that I will work well in? Because not everybody will.

And that, I think, is starting to become more and more of a value of, for our culture.

Yeah.