Yeah, yeah.

It was not landing.

It just was not doing what I thought, and no one was willing to trust me with their dog while they went inside.

It wasn't translating the way that I wanted it to, and I had hired this guy for the entire day to shoot content, and so I'm not gonna send him home 'cause I can't get this dog thing right.

So I just said, "Well, let's do the next best thing and talk to humans." So that was when I started just asking random people about coffee.And random questions about coffee.

It was so much fun.

I had a blast with it, and it didn't perform right away.

Yeah.