And have any of you actually been into the schools to see how children sort of interact with the book and respond to its kind of messages? Have you actually seen that?

I haven't myself, but I know colleagues that have.

I know Gary goes into schools and some of his colleagues go into schools in Wales.

There was also an investment company that sent a lot of books up to Scotland.

And I've actually heard direct feedback from those schools in Scotland that were delighted with the book.

And they've done projects with the book and lots of things as well.

I'm based down in the southeast of England.

But, you know, where did you start that journey? Were you sort of pro chopping trees down or were you yourself scared about that? I mean, where did you begin the journey?