I mean, what did you learn from that transformation about getting people to embrace change? Change management sounds like a big piece of this that may initially seem risky or even threatening.

The biggest lesson for me and for the 40 people in Next Step and the hundreds, if not thousands, of people in Adobe that were involved in that is that real success, when things change around you, success honestly starts at the very top.

And I have ultimate respect for Shantanu Narain, who was CEO of Adobe at that time, keeping in mind that he had only been in the role two to three years.

When the financial crisis happened, when Apple came out with new solutions, and there was the whole debate of HTML versus Flash, and customers were simply not willing to buy Creative Suite's latest version.

Instead of continuing to try to discount, hire more salespeople, then people to buy as the investors and the board were asking him to do, Chanteneau took a step back and he said, I recognize that we've tried all of those things that have worked in the past and they're no longer feasible today.

Let's rethink.

And he, in that thinking, thought about...

Can you explain how PEACE works and perhaps use an example of a company facing a major business challenge?