So, okay, he is an inventor? Is that what we're talking about here? Were there other things he invented? This is extremely creative.

Yes, he's done quite a few within that business.

He's had quite a few inventions in that.

My goodness.

He can almost do anything, really.

He just has got that kind of personality and he figures things out.

With the labeling company, he worked on that for about eight years in our garage before he figured out how to do it.

yes

And now with AI being used, I'm just curious, what impact are you seeing on the development of judgment?

That's a great question, and it's something that I've been exploring a lot lately, talking with you and with a number of other colleagues of mine about that issue.

We were, I guess you could say in one sense lucky and in another sense unlucky when we were coming up in industry that we didn't have these kinds of tools at our disposal, the kind of thinking partner that AI can be.

is really unique and something totally new that we haven't seen.

Google never worked like that, right? You'd ask it a question and it would give you back, well, here's what's on the web or here's what's available in your area.

This is a different thing.

It's a thinking partner.

What do you mean by getting squeezed? What's actually happening there?