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Jennifer Laman

Jennifer Laman

Founder & President of Forward Thinking Marketing Consulting, author, speaker, and marketing strategist based in Pembroke, Ontario

Jul 13, 2026

5:00
So with that kind of context, how do you carry over some of the skills that you've learned being a golf teacher from being in a consu- a consultant?
5:10
Well, I think the biggest similarity between the two, I played on the Canadian women's tour here, so I've played at high competitive levels, and business is competitive as well.
5:24
So I think when you learn all the skills of what it takes to play at a high level in sport, those skills, perseverance, persistence, determination, you know, making it through the challenges, those all transfer well into business.
5:40
And the one thing I've-- I really feel that I speak a lot to entrepreneurs about is that it's not a quick fix.
5:50
There's no marketing that's valuable that is a quick fix.
5:54
So you can go and you can buy, you know, the $800 driver.
5:59
It might work for a little while, but it's not gonna work over time until you have the right foundation in place to hit it well.

11 MINS LATER

16:43
In your career, what were some of the goalposts that you had for yourself, and how have they evolved and how have they changed as you got more experience?

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