
Jennifer Laman
Founder & President of Forward Thinking Marketing Consulting, author, speaker, and marketing strategist based in Pembroke, Ontario
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Jul 13, 2026
Marketing Has No Quick Fix
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Paul DioHOST
So with that kind of context, how do you carry over some of the skills that you've learned being a golf teacher from being in a consu- a consultant?

Jennifer LehmanGUEST
Well, I think the biggest similarity between the two, I played on the Canadian women's tour here, so I've played at high competitive levels, and business is competitive as well.

Jennifer LehmanGUEST
So I think when you learn all the skills of what it takes to play at a high level in sport, those skills, perseverance, persistence, determination, you know, making it through the challenges, those all transfer well into business.

Jennifer LehmanGUEST
And the one thing I've-- I really feel that I speak a lot to entrepreneurs about is that it's not a quick fix.

Jennifer LehmanGUEST
It might work for a little while, but it's not gonna work over time until you have the right foundation in place to hit it well.
11 MINS LATER

Paul DioHOST
In your career, what were some of the goalposts that you had for yourself, and how have they evolved and how have they changed as you got more experience?