Uh, I mean, so you have extensive background working with, you know, large companies, right? Like, what is that like in terms of as someone's growing their company, and then as maybe they're kinda like flatlining? Like, do you see that people are wanting to grow or they're stuck? Like, what are they feeling? What are they experiencing? Why would they kinda like till their leads of sorts?

It is, it's...

In, in my experience, so I've been doing this with the company since 2009.

So we've gone through a lot of different changes within the business environment, and what we tend to see is a- as a company grows from small to, say, medium-sized, uh, it's the, uh...

One of the hardest things is to have the founder or the leadership team, their mindset change from we're a scrappy startup to we're actually, you know, an ongoing business.

And some of the scrappy startup that, uh, you know, points of view that have to go away is, "Just do it and we'll fix it later." Now, when we just do it and fix it later, that works when we're tiny.

When we get going, the fix it later never happens.

Mm-hmm.