But what does that mean?

So it really means to us, it's really about your skin functioning better, longer, right? So a lot of times people say that, you know, the...

aging is wrinkles and loss of firmness, right? So that's what we're seeing on the skin.

It's really kind of a breakdown of the biological functions of the skin, right? So we always need to focus on how do we support the hydration levels, the cellular energy of the skin, the skin barrier? How are we protecting, supporting, and kind of defending that? And that is the foundation of CellCosmet as we look at how do we preserve skin so that we create resiliency in the skin over time.

That's really what you want with skin longevity is skin resilience so that as we age, We age gracefully.

Of course, there's lots of different modalities that support that.

But if the foundation of the skin health is optimized every single day, then every other modality that you bring into your regimen will succeed and thrive, right? And actually, hopefully, we need less.

I'm just going to tell you,