So in regards to AI and everything that is really changing in that space, what do you feel people need to know the most about the ever-changing tech side and tool side of what you're teaching and how it could help people in their business?

I mean, Scott, we could probably have a whole hour-long conversation about how you all are leveraging AI in the work that you do as well, which is exciting.

And, you know, friends, this is an important time.

I remember being in college and email was coming out when I was in college.

And I'm like, ah, this is never going to last.

So I'm not a futurist when it comes to technology at all.

But what, you know, having lived through the implementation of the Internet, right, and now we're living through this age of AI.

What advice can you give me and how to get started? So if you put yourself in that person's shoes, and we rewind the tape 14, 15 years ago when you first started, knowing what you know now, what's the best piece of advice that you would give someone that's starting today, knowing all the advances in technology and all of where business is going?