Yeah

... sculpt classes.

And I think the reason I love it is because the instructors love it, and so they create this incredibly welcoming experience.

They are very passionate about it.

And the instructors, you know, it's not their full-time gig for the most part.

Most of them are doing this on top of something else, but they love yoga, and they love the CorePower brand, and I think their enthusiasm and love of the brand that they work for just comes into every single class.

They treat every single class like a unique moment.

Yeah.

But do you have a story that kind of is emblematic of everything we're just hearing about the grit and the community and the generosity?

I do.

I love that you asked this question.

When you're all walking through here, you will notice that there is a very large tornado built out of speakers on the wall.

So it's an art installation.

And really the story is that Back in 81, there was a tornado that ripped through the Twin Cities and destroyed one of the locations of Sound of Music, which is what Best Buy was formerly known as.

Interestingly enough, it really is what ended up creating what you know today as Best Buy, because what they basically had to do was sell all this product.

So could you speak about that shift here from products, benefits, services to an experiential mindset?

Mm-hmm.

We still stayed very true to who we are, but we added some sparkle back in.

And that meant expanding our color palette.

We did this, we call them walk the walls where we had everything up on the wall and it was all blue and yellow.

We were very consistent, very consistent to our brand rules.

But in that consistency, I think we became kind of boring.

And so what we did is we added expanded color palette.

Why is it so right for you?