So where, where did your competitive drive come from?

Uh, well, I, I was an athlete, or I still am an athlete, uh, although I don't...

You know, I'm not on a team, I still have an, the mindset of an athlete.

I grew up playing soccer and basketball.

I ran some track.

I didn't play any team sports in high school because that was-- High school was tough socially, but I got into competitive skiing at that point, and so it's always kind of been in my mind of like, how, how can I push myself to be my best? Like, what does that work look like? Um, uh, discipline is, is a big part of sports and, and trying to do your best, um, at them.

I also, like, I was a, I was small as a kid, and, uh, I mean, being a girl in a sea of boys who are playing sports, it was also something to overcome.

People obviously can taste Counter Culture all over the country, but how do people taste coffee maybe in your spaces?