So how would you describe those differences in that campaign you ran there?

We really wanted to show that we get, I lived in New York for 20 years, first of all, and then I moved to LA six years ago.

And right away when I started working at Good Kitchen, I was like, we have to bring this to New York because New Yorkers will love it.

It will crush there.

And there is this natural, you know, relationship between the coast.

Everyone in New York comes to LA and vice versa.

And what's better? That whole conversation.

But, like, before you entered into, like, the new market, what are some things, like, as a marketer you did to, like, do consumer research to make sure, like, you actually got the market, the state of the market when you were entering in?