When we're thinking about storytelling specifically from the lens of our business, like it's going to our email newsletter or we're sharing about it in content creation or whatever, or on our website, is it about the drama or excitement of a moment? Or are we really just leaning heavily on the relatability factor? What's the framework to crafting, taking a story and tying it into your business?

Okay.

Yeah.

So the first part of the frame, the framework is just find the friction, you know, like FF, like find the friction point.

Cause every good story has conflict.

Like everything of every good TV show, there's some sort of conflict.

Otherwise it would be boring.

What would you tell her?

[gentle music] So this is a little bit of a flex, but I can guarantee you guys without a shadow of a doubt that I am the undisputed expert in the room at exactly one topic, and that topic is not website design, it is not marketing, it is not branding, it is not sending weird emails to 50,000 people every week.

It is definitely not photography.

It is ostriches.

I grew up on a 280 acre ostrich ranch in the middle of nowhere Texas, outside a little town called Pester, where the population sign literally said 19.

This is gonna sound familiar if you have entrepreneur parents, but my dad was what we call a visionary.

And even though we were surrounded by perfectly good cattle ranches, horse ranches, he got a hot tip that ostriches were the future.

Mm-hmm.

So then our question really becomes, how are we going to stand out? Especially when, if you're anything like me, the algorithm has you feeling a little invisible, like you are just yelling into the wind every day.