What pulled you back into physical products?

I'd say there's two main pulls.

I loved my career in fintech and all colleagues and the great efforts of building software and teams.

However, candidly, I was tired of raising millions of dollars, hundreds of millions of dollars, right? With the pressure of a VC who wrote the largest check, probably 20, 30 million, with that foot on your neck the entire time.

And so I wasn't planning on doing another company, to be honest, Norbert, but I got a call back to Maine from my college.

I was a first gen student to go to Colby College.

I'm very grateful.

What operational mistakes do you young CPG founders, what do they typically do as mistakes or what should they not do wrong when they try to start something?