Mm-hmm.

And if you've got some, if you've got some messaging out there that you're like, "Who? I don't really know-" If this is meeting the needs of my people, if I'm speaking about myself as the expert.

Because you know your people so well, if you just put on a different pair of glasses and look at what you've created through the eyes of them and say, "What is these, what is the, what is this bride or and this groom in this moment, in 2026 or 2027, what do they need to hear right now? What do they care about?" And often what you've written doesn't need to be, like, torched.

It needs to be zhuzhed, tweaked-

Yeah

... sustain that.

But more importantly, my audience hearing me, they would know those tones aren't real.

Like, if I, if you get on a phone call with me, like, this is how I sound.

that, that,

that, that.

It's kind of a twofold process.

And actually, I didn't actually get the second part of it with my students.

I only had the, well, I had the opportunity with my students to read their papers, right? But every single day in class, I had the opportunity to get to know them as humans, how they were interacting with me, each other, how they showed up as people.

So sometimes in their paper, what I was seeing from who they were in real life, there was a huge disconnect.

Like, I know you can think better than this.

Let's give people a clear vision of what fixing your messaging actually does for your business.