And really like when you look back at the evolution of Becoming Iconic, and take us back to, you know, when that started and when you really stepped into that brand, and when did you know that this was no longer just a business, but a whole world that you were building?

That was an evolution.

So when I started Becoming Iconic and made the pivot, it was pretty radical.

I think there's important pieces here for anybody considering a pivot right now.

You do not have to burn down what is in order to pivot.

So I did not burn it down.

As a matter of fact, I still have residual income from a lot of the, the work that I did.

You know, why do we assume the worst of our community? Why do we assume that they're going to judge us? And so I think that flip is so powerful, and I would just love to hear from your perspective, like, what do you think that most women misunderstand about visibility, and what does it really take to be seen and heard and remembered?

And what has the experience taught you, you know, in terms of resilience and reinvention and building something like, you know, truly that you own and have carved out from it?

three things that are very crystal clear from that very difficult scenario.

So I'm basically a single mom.

I'm a solo income earner.

I have four children.

And so there's a level of responsibility in what I've built because it is what feeds my kids and puts a roof over our heads.

And so when I lost my social media, I think anybody could then imagine how that felt because I was petrified that my business was going to crumble.

They're appearing on podcasts, they're doing all of these different things, but there's actually no visible impact in scaling and growing the business.