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Jen Kolde

Jen Kolde

Principal Intelligence Analyst at The Vertex Project, previously Lead Technical Director for FireEye Threat Intelligence and computer scientist with the FBI.

Aug 11, 2026

26:46
So in any case, I'll get off my soapbox, but...
26:49
This is all about soapboxes, I think, because I'm going to get on another one.
26:54
Now, I'm wondering if in some ways the whole naming convention debate is almost a false sense of security, right? Like I'm a SOC analyst.
27:01
I'm an Intel analyst.
27:02
If I can just put a name on this thing so that I can tell, you know, my boss what it is or who it is, then that's fine.
27:10
So if I can just memorize all the names and cross-reference all the names, then I'm doing my job.
27:15
And I think, sadly, there's a certain segment, well-intentioned segment of the industry that fed into that because there was this kind of storyline that, well, we've seen these groups before.

11 MINS LATER

38:26
Just kind of jumping in with a quick question, from a marketing perspective, from what you all have seen in your careers, when analysts put out a report, how much of it is changed by the marketing team? Like does that impact how precise or accurate reporting is based on what they want to share? From their viewpoint, if that makes sense.

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