... contributing to that problem or making students lose that momentum in the funnel?

Yes.

So leads are just the first step.

So I'm, I'm thinking of a situation in particular.

Demand generation really kind of blew up, but they were kind of struggling with, you know, clear expectations or getting the right students or having these conversations where they realized they weren't the right fit.

But they also didn't have a sophisticated CRM to really nurture those leads.

Um, they hadn't done any branding work to really articulate their clear message and positioning of, you know, who they are and why the students should, should be interested.

So like what is the starting point? Because I think whatever you nail down to that point gives both of those teams something more useful to examine than just pointing the finger and saying, "This is your fault," or, "This is your fault."

We've been able to, like, put the tables and chairs all together and do therapy sessions.

All right, go right ahead, kiddos.

But she's back now with all of her friends.

For a girl her age to bring this to life again, to reinvent it...

Whoa.

[clapping] Good break.

It's a gift for all of us.

That's why we wanna give back to her, because she brings people together.